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Miro Enterprise Guard, Data Security & the Future of Virtual Collaboration - Webinar Insights

on March 06, 2024

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Switzerland path to GenAI: a publication by IMD

on February 28, 2024

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IBM Consulting Switzerland discussing trends in insurtech

on February 27, 2024

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Panel Discussion at Access MBA in Zurich

on February 20, 2024

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Web3 Fest 2023 in Zurich

on September 19, 2023

Blockchain Competitiveness CX Digital Transformation Events Futures Thinking Growth Mindset Innovation Networking NFTs Strategy Technology UX Strategy Web3

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Web3 in the Entertainment Industry

on August 30, 2023

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SAMBA - Digital Leaders Conference 2023

on August 24, 2023

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Generative AI in CX/UX Research & Design

on August 17, 2023

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Well-being in VR

on August 15, 2023

CX Digital Transformation Events Growth Mindset Innovation Resilience Technology UX Design UX Strategy Virtual Reality

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Digital composting in NYC neighborhoods

on August 13, 2023

Digital Transformation Innovation New York City Society & Politics Technology Travels UX Strategy

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Social Inequality in New York City

on August 13, 2023

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AR Application in Retail: Case of Web Fitting Room at Hugo Boss

on August 11, 2023

Artificial Intelligence Augmented Reality Competitiveness CX Digital Transformation Innovation Strategy Sustainability Technology Usability UX Design UX Strategy

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AmazonGo at Brookfield Place

on July 29, 2023

Artificial Intelligence Competitiveness CX Digital Transformation Innovation Internet of Things New York City Service Design Technology Travels UX Strategy

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The Beginning of my Path as a Futurist

AmazonGo at Brookfield Place

During my stay in NYC, I had the opportunity to visit AmazonGo located at the shopping center Brookfield Place . Below are a couple of images that illustrate the business concept and an opinion on the digital experience. Focusing on customers' needs and not on the technology The entrance looks fresh and welcoming, not emphasizing the IoT technology, but keeping focus on the traditional products customers look for in a "to-go" shop. Marketing & added value Some advertisement is provided highlighting the added value of the shop thanks to sensors, cloud connectivity, and AI. Strategically, the message is given from the POV of customers and the benefit they get by shopping in this store. Guiding customers to enter the shop People are informed how to shop & what methods they can use to enter the store. Ideally, they should have installed Amazon's app in advance and create a user where they insert their payment methods. Alternative to start the sho

Visit to New York City

Visit to New York City Observations Digital experiences (across industries, esp. banking & retail) / IT products & services (uses) AmazonGo at Brookfield Place Sustainability innovation (embedded into daily life) Digital composting in neighborhoods General visits (tourism) Columbia University Pictures' selection Societal challenges & coping mechanisms Social inequality

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